Colour is so important in the world of art... and in the world! Theres nothing like crossing paths with a friend that is bright and cheery when the day is looking bland and boring. Black and white are the best "colours" to represent this feeling. Even reading this book in black and white and then seeing hints of colour throughout this chapter was a refreshing experience! When comics in colour were first printed, bright strong primary colours were predominantly used with no single colour dominating. When McCloud said similar colours began to be used on all the superheroes in order to symbolize them in the mind of readers it reminded me of FAST FOOD.



[Images taken from google images]
Fast food stores are marketed using the predominant colours of say red, yellow, and green. Someone told me once that it was because these colours invoke certain feelings in people, in this case, hunger! Colour effects us more than we realise. Anything bland with a little colour added to it, makes it better.
This an insane video I found on youtube.. its a motion graphics reel, and has excellent use of colour interaction. I really like the aesthetic and the style of it aswell.